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Dinah's avatar

Very interesting take on Apple's new commercial. It would be a very smart move to go toward calm instead of Bigger, Faster, Better. I think you are on to something here.

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Josh McConnell's avatar

Thanks so much, Dinah. I love that line: “toward calm instead of Bigger, Faster, Better.” Exactly. There’s a real appetite for tech that gives us space instead of taking more of it. Will be very interesting if Apple leans back into it again.

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